Growing a small business takes time. You can’t expect to jump right in and start making millions of dollars (despite what you may have heard on late-night television). It takes a sustainable, comprehensive marketing approach to build your leads, your sales, and ultimately your bottom line.
Many of the successful businesses you see (especially the larger ones) have a highly specialized marketing staff running their daily operations. Most small business owners can’t afford such a staff. They are on their own.
But with the right focus, you can become that specialized marketing department.
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